The Power of Story in Business

Learn how to tell stories that will help you gain commitment, build trust, or inspire your team. How many times have you been enthralled by a good story? Maybe you stayed up late to read a novel that you couldn’t put down, or watched a movie that you couldn’t switch off? Perhaps you pushed yourself harder because you heard a story about a colleague’s success, or you changed your opinion after reading a distressing story in a newspaper?

Stories can change the way we think, act, and feel. They can form the foundations of an entire workplace culture, and they have the power to break down barriers and turn bad situations around. Stories can capture our imaginations, illustrate our ideas, arouse our passions, and inspire us in a way that cold, hard facts often can’t.

Stories can be powerful business tools, and successful leaders use them to engage their teams. So, if you want to motivate others effectively, you need to learn how to tell a good story.

When you tell a story well, it can create an intense, personal connection between your listener and your message. Effective stories can change our opinions or beliefs, they can inspire us to achieve goals that we didn’t think were possible, and they can show us how we can change things for the better. Business leaders who enroll in this workshop will learn to build success by applying their unique stories to their business practices, product development, marketing and communications, digital media, and management style.

IN THE POWER OF STORY IN BUSINESS, YOU WILL LEARN HOW TO:

• Identify your stories
• Structure your stories for impact
• Create and shape your own stories successfully
• Be a compelling Storyteller
• Use deliver skills for dramatic effect
• Find the point of your story
• Bridge from your story to the business point
• Begin your story
• End your story
• Pick the right story for the occasion
• Use story language throughout your message